Niquita Taliaferro

Strategic Product & Expereince Design

Information
Resumé  
Email



Select Work
  1. Shop Disney+
  2. Hulu on Disney+
  3. Vision Pro
  4. Hungryroot Pivot
  5. DWR Service Design

02.


Hulu on Disney+Design for discovery, reimagining how general entertainment content is surfaced within Disney+ to support clarity today and a unified one-app future.



Role & Services⤷  Design Lead, Hero Carousel; Mobile Platform Lead
      Product Design

Collaborators⤷  Design (Discovery & Engagement, Design Systems)
      UXR, Product, Engineering, Content Programming
 


The integration of Hulu into Disney+ marked a significant expansion of the platform’s catalog, introducing general entertainment titles into an experience historically centered on family-friendly franchises. This shift raised a critical challenge: how to scale discovery while preserving clarity, trust, and brand integrity for a broad audience with different content expectations.

The core tension was about understanding. Hulu titles differed meaningfully from core Disney+ programming in tone, maturity, and genre, which required the interface to communicate more context at the moment of choice. Users needed clearer signals to make confident viewing decisions.

My work began with the redesign of the Hero Carousel across platforms, then expanded to owning the mobile experience for the full set style suite—the standardized content groupings that organize how titles are browsed and accessed. I focused on strengthening the merchandising system by making information do the heavy lifting. Metadata such as rating, year, genre, and editorial prompts were integrated more consistently into browsing surfaces, giving viewers reliable context while preserving scannability and flow.

In parallel, title treatments were standardized to function programmatically across set styles. This allowed a single asset to scale reliably across placements while maintaining legibility and visual consistency, reducing reliance on manual variants as the catalog grew.

Together, these changes established a merchandising system capable of supporting a larger and more diverse catalog within Disney+. By relying on consistent information signals and structured presentation, Hulu content could live alongside existing franchises without redefining the core experience.

As this work matured, it was codified into a shared merchandising guide that documents the set styles, usage patterns, and information standards used across Disney+. The guide now serves as a common reference for design, product, and content programming teams, strengthening cross-functional alignment and laying foundational groundwork for Disney+’s transition toward a unified, single-app experience.

With thanks to my platform design collaborators: Josh Maldonado (Project & Living Room Lead), Cat Beaver (Web Lead), and Jeremy Dizon (Design Systems), as well as my product partners, Trevor Callow and John Cabral.
Existing State: Opportunities for improvemenT The hero asset’s aspect ratio constrained space for additional content context, burned-in title artwork limited asset reuse, and pagination placement reduced navigational clarity. Together, these constraints underscored the need for a more flexible carousel and merchandising system ahead of Hulu’s integration.
Context  🤝  Viewer ConfidenceMetadata like rating, year, and genre, along with editorial prompts such as “Now streaming” or “All episodes available,” were integrated directly into the hero. These elements, previously inconsistent across set styles, were made reliably available — giving subscribers clear reasons to watch and reinforcing confidence in their choices.
Updated Living Room CarouseL A revised hero aspect ratio unlocked space for merchandising and live-state signaling while reducing the number of required image assets, improving scalability and driving measurable cost savings.
Cross-Platform AdaptatioN The carousel was engineered to adapt across form factors, ensuring consistent storytelling and efficient reuse across platforms.


niquita wordmark